Overlay.TV is an interactive media company that provides an online video platform. This platform enables users, content owners, and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto video and linking to external websites.
Crush/Toronto, the fine folk that produced the promo work for Douglas Coupland's The Gum Thief, partnered with Blok Design/Mexico City to produce the opening sequence for Arte en Construccion.
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Thanks to Angela Natividad of AdGabber for the find!
I will let the video below do the talking. Feel free to turn the Overlay off using the second button on the top left, but I propose that if product placement is going to be integrated into the storyline of a video then the advertiser should be able to assert that the video/product be clickable.
I love Black Eyed Peas, and I love this video - so I added a few links to the various CDs that I could find with Overlay.TV affiliate partners. Feel free to edit this video, share it, or add the products yourself so you can collect a commission when someone clicks on the products.
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